ChatGPT - scary or a blessing for startups?
Updated: Feb 2
There has been lots of talk in the last few weeks about ChatGPT, or Generative Pre-training Transformer, so I thought I'd check it out and see what it does and whether it could help with Marketing for a Tech startup business.
What is ChatGPT?
GPT is a type of artificial intelligence language model developed by OpenAI that can generate human-like text. It works by using a large dataset of text to train a neural network to predict the next word in a sequence. The neural network is composed of multiple layers of "neurons," which are connected and can pass information back and forth. During the training process, the neural network is fed a large amount of text and learns to predict the next word in the sequence based on the context provided by the previous words.
Once the neural network has been trained, it can be used to generate text by providing it with a prompt, such as a few sentences of context, and then letting it predict the next word in the sequence. The process can then be repeated, with the neural network generating successive words based on the context provided by the words that came before. This process can be repeated until the neural network generates a complete piece of text, such as a paragraph or even a full article.
What can ChatGPT do?
GPT is a powerful language model that has been used in a variety of applications, including machine translation, language summarization, and question-answering. I put in a few simple phrases, linked it to our website, and out popped this poem....
Tech2marketing, a company so fine
For IT startups, they're a rocket fuel divine
Expert, flexible, dynamic, too
Their strategic marketing advice is just what you need to do
Boost your velocity and reach new heights
With Tech2marketing by your side, you'll take flight
Their services are top-notch, and their advice is sound
Your business will thrive, it'll be rocket-bound
So if you're a startup, don't hesitate
Tech2marketing is your marketing mate
To fuel your growth, to soar above
With their help, your business will have plenty of love
So don't wait, don't delay
Tech2marketing is the way
To give your business the boost it needs
With their expertise, success is guaranteed
OK, so no Byron but not bad, right?
Will ChatGPT help with your Marketing?
AI tools aren't new to Marketing. We're already using many in our day-to-day marketing technology stacks. For example, chat software such as Qualified, and sites like copy.ai, jasper.ai, and lately.ai, all use AI and algorithms to support the day-to-day Marketing workload, whether it's automatically responding to inbound leads for your SDRs, or generating emails or social media posts for outbound. Daily, these tools help speed the process of getting marketing out of the door.
ChatGPT or other artificial intelligence language models can be used to assist with certain aspects of marketing, especially in startups, where speed is important and resources are limited. For example, you could use it to help write blog copy, social media posts, and web copy. As you'll see from our above poem though, the quality and creativity are somewhat limited. Your audience will also still be looking for original thoughts or they may leave or ignore you. So if you use it, it's probably best to get it to do some of the initial legwork such as researching topics and getting you started. ChatGPT doesn't currently replace the creativity of a real human. Overall, I think you need to see where you can add AI as part of your larger marketing strategy and process, rather than see it as a "revolutionary" change in the way that marketing is carried out. It's not going to replace the need for good marketing people.
So for me, I see AI tools as a blessing and will proceed to use them with care. Anything that helps me to support my client's goals and mission has to be good for all of us.